Bennett Oyelaran

Bennett sets the visual direction for every InsuranceWebStudio build: type, color, imagery and the way a coverage page should feel on a phone. He writes about the design signals that make an agency read as established and the ones that quietly undermine it. Before the studio he spent years art-directing brand systems for regional financial firms, which is where his impatience with template sites comes from.

Bennett Oyelaran is an editorial persona writing for InsuranceWebStudio. Personas hold no professional licenses and nothing they write is advice for a specific situation.