A full URL map
Every existing page mapped to its new address before the switch, none left to chance.
An insurance agency website redesign should never cost you the search rankings your current site already earned.
A redesign done properly maps every existing URL to its new equivalent, adds 301 redirects for each one, and keeps your current site live until the new one is approved, so the switch is a same-day handover rather than a period where prospects find a broken page.
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01
Why redesigns lose rankings, when they do
Rankings are usually lost through carelessness, not because a redesign inherently costs you visibility. A common failure: URLs change shape, no redirect is set up, and every backlink and bookmark pointing at the old address now returns a dead page. Search engines read that as the page disappearing, and the ranking disappears with it. This is entirely avoidable with a URL map done before launch.
02
The migration steps that actually protect rankings
Every existing URL is mapped to its new page before launch. Redirects are set for each one, page titles that were already ranking are kept where they still fit the new structure, and the new sitemap is submitted to Google the day the domain switches. None of this is exotic; it is simply done every time, not skipped under deadline pressure.
03
Your current site stays live throughout the build
The new design is built and reviewed on a private preview while your existing site keeps serving visitors and keeps its rankings intact. There is no window where a half-finished redesign is visible to search engines or to a prospect who found you through an old link.
04
Why most agency redesigns actually improve rankings
Because the new site is faster, structured with a page per line and per office, and backed by weekly articles, most agencies see search visibility improve within the ranking window rather than merely hold steady. A redesign is an opportunity to fix structural weaknesses the old site never addressed, not just a repaint.
Delivered On every plan
What you get
301 redirects on every URL
Old links and bookmarks land on the correct new page instead of a dead end.
A private preview to review
The new site is built and approved before the domain switches, never in a half-finished public state.
Your current site stays live
No downtime and no visible transition period while the redesign is under construction.
Sitemap submitted on launch day
Google is told about the new structure the moment the switch happens, not weeks later.
A ranking window guarantee
Local search visibility improves within 3 to 5 months of launch, or the search work continues at no extra charge.
Questions about insurance agency website redesign
Will our search rankings drop during the redesign?
Your current site stays live and unchanged while the new one is built and reviewed on a private preview, so there is no period where rankings are affected by an unfinished site.
What happens to our old page URLs?
Every one is mapped to its new equivalent and given a 301 redirect before launch, so existing links and bookmarks continue to work and search engines carry the ranking signal forward.
How long does a redesign migration take?
The build itself follows your plan's normal timeline, 7 to 15 days depending on tier. The domain switch itself takes minutes once the new site is approved.
Can you redesign a site that is not on a custom-coded platform today?
Yes. Most redesigns start from a WordPress site, a page builder or an old static site. The content and URL structure are audited regardless of the platform it currently runs on.
What if we are not ready to switch domains yet?
The new site can be finished and reviewed on a private preview for as long as you need before the switch. Nothing goes live until you approve it.
Edition Ready for press
See it built for your agency
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email [email protected] and a person replies within one working day.