A wholesaler website that tells retail agents your appetite before they call

A wholesale brokerage or MGA website serves retail agents, not the public, so it has to publish appetite clearly, make submission intake painless, and look like the kind of partner a retail producer wants to place business with.

Corrections

What usually goes wrong for wholesalers and mgas

  1. Appetite lives in a PDF from two years ago and retail agents call to ask what you will write.

  2. Submissions arrive by email in every format, and the intake team retypes them into the system.

  3. Programs are listed by name with no detail on class codes, limits or territories.

  4. The site looks like a placeholder, which retail producers read as a sign of how the account will be handled.

Contents

The pages your site will carry

Each in the brand system we set for you, each written for wholesalers and mgas rather than adapted from a generic agency page.

  1. 01Home
  2. 02Appetite guide by program
  3. 03Programs, one page per program
  4. 04Territories and admitted or non-admitted status
  5. 05How to submit and what we need
  6. 06Underwriting and broker contacts
  7. 07Producer resources and forms
  8. 08Submit a risk through the coverage finder

Coverage finder, configured as submission intake

For a wholesaler the finder becomes appetite-first intake. A retail agent picks the class, state and rough size, sees at once whether it fits a program, and submits the risk with the fields your underwriters need. The submission lands in your system tagged by program with the agent's details attached.

The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.

States Draft, Proof, Edition

Three ways to run it

Every plan carries the designed site and the coverage finder configured for wholesalers and mgas. Proof adds the AI Engine, Edition adds the Content Engine.

  • Draft

    The website, fully managed

    Live in 7 days. 2 articles a week.

    Details and price
  • Edition

    Everything, plus the Content Engine

    Live in 15 days. 3 articles a week.

    Details and price

5 revisions a month included on every plan, then $20 each.

Questions from wholesalers and mgas

Can the appetite guide be kept current?

Yes. Appetite changes are weekly detail updates: you send the change and it is live within the week, on the program page and in the finder's routing.

Does intake replace our submission email?

It can sit alongside it. Agents who prefer email keep emailing; agents who use the site submit structured data that lands in your system without retyping.

Can we keep pages private to appointed agents?

Public appetite and program pages are the norm because they bring new retail relationships. Where forms or rate guides must be restricted, a producer resources area behind a simple login can be added as a revision.

Is the site written for agents, not consumers?

Entirely. The vocabulary is class codes, limits, admitted status and submission requirements, in a design that looks like a serious market rather than a consumer landing page.

Also built for

Next Book a demo

See it built for wholesalers and mgas.

A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.

Book a demo