Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA website for an independent agency that reads as one brand, not eight carriers
An independent agency website earns trust by making a multi-carrier, multi-line shop look like a single, deliberate practice: your name first, every line explained in the same voice, and a coverage finder that routes each quote request to the right producer.
Corrections
What usually goes wrong for independent agencies
The current site was built from a carrier-supplied template, so it looks like the carrier and not like the agency.
Twelve lines are listed on one services page with nothing for a search engine to rank and nothing for a prospect to read.
Quote requests arrive as emails with three fields and a producer has to call back just to learn which line the person meant.
Producer changes and carrier appointments never make it to the site because nobody has time to log in to the builder.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for independent agencies rather than adapted from a generic agency page.
- 01Home
- 02About the agency and its principals
- 03Personal lines overview with one page per line
- 04Commercial lines overview with one page per line
- 05Carriers we represent
- 06Our team, by office and by line
- 07Claims and service
- 08Request a quote through the coverage finder
Coverage finder, configured for a multi-line book
The finder starts with what the prospect needs to protect: a home, a vehicle, a business, a family. It narrows to the right line, personal or commercial, then to a short quote request. Each submission lands in your AMS tagged with the line and routed to the producer who writes it.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for independent agencies. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Questions from independent agencies
Can the site show every carrier we represent without looking like a logo dump?
Yes. Carrier marks sit in a quiet monochrome row that defers to your brand, and each line page names the carriers whose appetite fits in plain text. Your agency stays the thing a visitor remembers.
We write both personal and commercial. Does the site split them?
It carries two overviews, one for personal and one for commercial, each leading to a page per line. The coverage finder asks the split question first so a prospect never sees the wrong half.
How do quote requests reach the right producer?
Each submission is tagged with the line and, where you have several offices, the office, and pushed into your AMS or CRM by API, Zapier or Make. Routing rules are set on the onboarding call and changed as a weekly update.
What happens when a producer leaves or a carrier appointment changes?
You email us and it is live within the week as a weekly detail update. It does not use a revision and nobody at the agency logs in.
Also built for
Next Book a demo
See it built for independent agencies.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.